Working on packaging our team sought to clearly and concisely convey to the very limited and imperative audience the essence of the brand, created specifically for cigar smokers. The very specifics of the unique product pushed on the idea to pack the bottle in a cylindrical tube in the form of a lit cigar. By the complex combination of matte and glossy varnishes, the effect of a compound texture of a tobacco leaf and an ash top was achieved. For the cognac was selected a strict bottle of simple but elegant shape. It was decided to execute the label in a concise font design, directed to convey in detail all the characteristics of the product: limited party, authorship of the blend of the famous master P. Telnenko, age and uniqueness of the spirits.
CREDIT
- Agency/Creative: Krylia FMCG Branding
- Article Title: Krylia FMCG Branding Create Packaging Design for the First Brandy in Ukraine Created by Brandy Masters and Cigar Experts
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design
- Format: Bottle, Tube
- Substrate: Glass Bottle, Pulp Carton, Pulp Paper
