Noble Georgian wines Stumari from the very heart of Kakheti, the standard of classical wine making of Georgia, which goes back to the depths of centuries.
There is no greater jewel in Georgia than a wine, as there is no more honorable person than a guest at the table. Working on the creation of the brand, the Krylia of FMCG Branding offered the name “Stumari”, which means “guest” in Georgian. Meet Stumari – an exquisite guest from an ancient country!
While developing the design of Stumari wines, we tried to convey the great spirit of authentic Georgia and at the same time striving to create an up-to-date and modern packaging. The ancient Georgian legends, historical monuments and artifacts came to life on the labels. The using of metallized paper, uncharacteristic for classical Georgian labels, allowed to us to work on the contrasts of light and shadow. Stumari wines are poured by the silver of mountain rivers, beckon with ruby light of Georgian sunsets, store the mysterious twilight of ancient monasteries.
CREDIT
- Agency/Creative: Krylia FMCG Branding
- Article Title: Krylia FMCG Branding Create New Identity for Noble Wines Stumari from the Heart of Kakheti – Georgia
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand World, Graphic Design, Illustration, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Metal, Plastic
