Rebuilding Trust in Hospitality
From the rubble of a fractured hotel industry, homes and apartments worldwide became the new accommodations of choice. Platforms like Airbnb and Vrbo unlocked a world of exciting options, putting more exciting possibilities at travelers’ fingertips than ever before. But with this freedom came a common flaw—reliability.
Despite glowing reviews, badges for top hosts, and featured properties, each stay depended on a different host. Every booking felt like spinning the wheel, bracing for the unknown, and simply hoping for the best.
By Promising the Comforts of Home
What sets short-term stays apart is the comfort and privacy of a true home—conveniences like a full kitchen, in-unit laundry, or simply room to breathe. That personalization made travel simpler, and life on the go feels refreshingly seamless.
MG Stays set out to offer the consistency of hotels, combined with the personal touches that make short-term rentals so incredibly popular. Handpicked, fully furnished properties and around-the-clock care bring hotel reliability to the warmth of a home away from home.
A philosophy distilled into a promise: Feel at home.
Backed by Thoughtful Design Choices
– Every visual had to do more than stand out; it had to inspire a sense of place.
– A refined word mark that strikes the right balance—elegant, yet approachable—crafted with subtle adjustments to reflect personality and care.
– An iconic brand symbol, uniting a floor plan and heart with the initials “MG,” seamlessly represents space and service in harmony.
– A color palette inspired by nature itself—wood, stone, linen—paired with accent colors that intuitively guide the eye to key details.
– Thoughtful, complementary illustrations soften the brand identity, while candid images welcome guests into spaces that feel familiar yet refreshingly new.
Each unique brand element enhances a guest experience of trust and comfort, creating a place where guests can truly feel at home.
CREDIT
- Agency/Creative: Kratos Agency
- Article Title: Kratos Agency Designs a Cozy and Serene Brand Identity for MG Stays
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: United States of America
- Agency/Creative City: Austin
- Market Region: United States
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Brand Tone of Voice, Branding, Copywriting, Creative Direction, Graphic Design, Tone of Voice, Writing
- Industry: Hospitality
- Keywords: brand creation, brand identity, brand storytelling, hospitality branding, graphic design, visual identity, logo design, reliable hospitality, approachable luxury, brand icon, color palette, identity creation, hospitality visuals, slogan creation, identity design , Identity: Brand Design Creation , WBDS Agency Design Awards 2024/25
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Credits:
Creative Director: Miguel Camarillo
Brand Strategist: Rodrigo Solloa
Designer: Miguel Camarillo
Copywriter: Rodrigo Solloa