Kraber is a full-cycle metalworking company producing parts and structures for the industrial, construction, and engineering sectors.
The new visual identity is built around the image of a spark — a natural, ever-present element in metalworking. Whether it’s cutting, welding, or grinding, sparks are always part of the process. They mark the moment of transformation — when raw material gives way to precision, guided by technology. This spark became the symbol of Kraber’s philosophy: moving forward, working with intention, and building with purpose.
We developed a clean logo and a tightly structured graphic system. The key visual element — upward and rightward arrows shaped like sparks — creates rhythm and direction. Their geometry draws inspiration from Constructivist aesthetics, reinterpreted to express clarity and momentum.
The color palette reflects the industrial nature of the brand: cold, metallic tones are contrasted with a bright spark accent that brings energy and recognition, especially in physical environments like workshops and facilities.
Beyond form, the identity answers specific business needs. One of Kraber’s key goals was to enhance its status as a modern, forward-looking employer. In today’s market, where skilled specialists — such as welders — are in high demand, the company needs to stand out. A strong, contemporary visual language helps attract young professionals and reinforces Kraber’s image as a reliable partner and desirable place to work.
This redesign goes beyond aesthetics. It positions Kraber not just as a manufacturer, but as a systematic, technology-driven company with a clear direction — ready to grow, build, and lead.
CREDIT
- Agency/Creative: Unblvbl Branding Agency
- Article Title: Kraber Brand Identity Redesign by Unblvbl Branding Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Nizhny Novgorod
- Market Region: Asia, Europe
- Project Deliverables: Art Direction, Brand Design, Brand Redesign, Branding, Identity System
- Industry: Construction
- Keywords: Kraber, visual identity, brand identity, rebranding, industrial branding, metalworking, full-cycle production, design for manufacturing, identity design, corporate identity, industrial design, brand strategy, graphic system, constructivism, minimalism, logo design, typography, navigation design, employer branding, recruitment design, industrial aesthetics, spark concept, transformation, visual language, modern manufacturing, engineering sector, brand experience
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Credits:
Art-director: Timur Saberov
Design: Nikita Evlashev
Visualisation: Vladimir Zotov
