Kozmo Aroma hand creams are not just a skincare product but a visual delight with their thoughtfully crafted packaging. Each tube is designed to capture the attention of young women with its bold, colorful, and artistic aesthetic. The overall theme of the design focuses on natural beauty and femininity, using a rich palette of colors and delicate illustrations to evoke a sense of freshness, fun, and vibrancy.
The Shea Butter variant comes in a soft, warm yellow tone, symbolizing nourishment and comfort. Its floral accents and leafy illustrations hint at the natural ingredients inside, giving it a fresh, earthy appeal.
The Pomegranate Oil variant features a bright pink background that radiates energy and vitality, complemented by a mix of tropical flowers and fruits like hibiscus and pomegranate. These elements not only highlight the key ingredients but also create an inviting, youthful vibe that instantly stands out.
The Almond Oil variant boasts a peachy orange hue, perfectly capturing the essence of warmth and softness. The packaging is adorned with almond illustrations, pink flowers, and soft green leaves, all of which evoke a sense of purity and natural care. The designs on all three variants are unified by a flowing silhouette of a woman’s hand, gracefully holding a flower, which reinforces the brand’s message of soft, beautiful hands.
The choice of fonts is sleek yet playful, with the brand name Kozmo Aroma in bold black, creating a strong contrast against the colorful backgrounds.
CREDIT
- Agency/Creative: Dot Advertising & Marketing Agency
- Article Title: Kozmo Aroma Hand Cream Collection Branding and Packaging by Dot Advertising & Marketing Agency
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Design, Logo Design, Packaging Design
- Format: Tube
- Industry: Beauty/Cosmetics
- Keywords: Hand Cream, Cosmetics, Packaging
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Credits:
Operation Manager: Louisa Khartabeel
Art Director: Nara Jabri
Account Director: Omar Yenam