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Korio Branding by Fable

Korio Branding by Fable
Korio is an independent artisanal sandwich and doughnut eatery located at downtown Singapore. Walking past this hole-in-the-wall eatery, one’s attention would be drawn to the trays of colourful donuts. Other than pretty donuts, you can also expect hearty grilled cheese sandwiches with sick cheese-pulls and well-seasoned meats.
The logotype is inspired by the modernist, san-serif typefaces in downtown New York. Various supporting illustrations and minimalist secondary graphics are also created for different collaterals at the store.

CREDIT

  • Design Agency: Fable
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Korio Branding by Fable
  • Brand / Project Name: Korio
  • Strategic Deliverables: Brand Naming, Tone of Voice
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Graphic Design
  • Service Brand Application: Brand Guidelines, Packaging, Print Stationery
  • Location: Singapore
  • Market Country: Singapore
  • Market Region: Asia
  • Industry Category: Food/Beverage

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