Luminous Design Group – Korais Branding
“Korais – Original Wood Making” creates high-quality tailormade wood since 1981. Driven by the originality of craftmanship and the art of wood making, we developed a branding based on natural raw uniqueness.A monogram that was created was consisted of the letters “K” and “R” in order to serve as a logo giving a family sense to the brand. In the applications the use of extended bold typography contrasts with handwritten elements aiming to generate a strong visual protest.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Korais Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Industry: Manufacturing
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
