“With a quality national product and a great tradition, arrives at the agency: country figs of El Nogal. A new challenge to bring the nut to the consumer through an attractive design, communicating the benefits of the products.

A double packaging work, thought for the two strategic locations in retail sector: consumption in small quantities and bulk purchase.  This double strategic thinking resulted in the design the two packagings; a bag a full of color that stand out on the shelves of packaged nuts, and on the other hand, a box with geometric design capable of competing on the shelves for sale in bulk.

One way to attract attention to this national product, an important part of the Mediterranean diet, which maintains its traditional flavor and crafty selection.”

“(Spanish) Doble diseño para el último produto de El Nogal, un trabajo por partida doble en el que le sacamos partido a nuestra imaginación con dos diseños distintos adaptados a bolsa y caja. Un reto con el que pretendemos ubicar un mismo producto en dos lugares estratégico del sector retail.”