Komboocha’s main purpose is to bring new flavors to the classic sweet, fizzy fermented tea. We experiment with unconventional ingredients and bring the drink into new environments. The brand uses a traditional method that involves low sugar usage. The ingredients used such as: reishi, pine needle, indian tea, etc. bring nutrients and health benefits rarely found in conventional products.
The target audience is the Gen Z generation known for loving maximalism design and escapism with clashing textures and noisy color combinations. However, the design was a bit toned down to also represent the natural health aspect.
The centerpiece of the can is the rotative text which aims to pull the viewer in not only visually but also imaginatively as the edges fade making it look like a mirage from afar. The taste should also have this effect and bring a bit of relief and escape from daily chores and struggles. The name of the brand comes in like a smile on one’s face putting forward the friendly vibe of the company. In a way it is meant to address escapists from all walks of life:
Desert Vibes – Out and about in the desert enjoying the summer vacation? These three flavors will mirror the surroundings and place you in a calm, grateful state.
Forest Chills – The cool air of the forest will be complemented by these unique kombucha flavors.
Beach Fun – Combine the sweet and sour of beer and juice in a healthy manner! The sun, the waves and you ready for fun with komboo cha cha cha.