We do not get opportunity to work on our beloved pet’s – food packaging everyday, but this was exceptional and, at the same time, very pleasant occasion when we got the chance to work on branding of dog treats.

Pomona is US based company with many different business directions, one of their sub-brand is “PAWMONA”, which produces dog treats. We were briefed to create identity and packaging design for “PAWMONA” dog treats.

There is no doubt that a well designed/good looking product is more desirable than one that appears underdone or overlooked, you can easily spot them in huge supermarkets, they arise in you desire to touch them, to feel them and afterwards to buy the product. As it is said, good design sells (ideally the quality of product and design should match), but in our case, task was a bit different because “PAWMONA” only sells their dog treats online on amazon.com, so the product itself is intact until it is delivered to you.

As we all know amazon.com is a huge online retailer. They sell millions of goods in seconds so product should impress customer in millisecond. Our mission and ambition was to impress and so we started our journey.

As we are all aware dogs love to play, keeping this in mind, we started working on creating concept. We agreed to do the design which would have friendly and cheerful look and feel. We created colorful illustration making our best friend central part of the composition. The whole layout was enriched with play-full word-mark which became a central part of the overall symmetric design.

As a result we got the product, which is distinct from any other one and it will definitely impress customers. How deep it will touch dog owners’ feelings we will see in near future.