Kocbek approached us with an extraordinary problem. How to push his renowned pumpkin seed oil to high-end and demanding customers? His family has been producing pumpkin seed oil for over 80 years, when his grandfather, Anton Kocbek, started producing pumpkin seed oil in 1929. From generation to generation the knowledge was passed on and hand-made production itself has not changed at all, with all the respect towards the tradition.
Out of the 825 sorts of pumpkins known in the world, there is only one appropriate to make an oil out of its seeds. Her name is Cucurbita pepo var. styriaca and it grows best in the area where the Kocbeks family still lives. They only use pumpkin seeds that are carefully selected from local farmers. They are grown on the fields from April to September to become a liquid gift of nature, full of minerals and vitamins. They ripen in beautiful nature, blessed with rich soil, fresh air, and pure water. This 100% sustainable product is completely made in local production in Slovenia.
We discovered an old stamp that the grandfather used to mark his product back in 1929 as an inspiration to create this unique hand-blown bottle, that is made from the purest glass in the world in Hrastnik. Since the first sketch, the design of the bottle is a clear and modern mimic of the wooden part of the stamp. The old sigh AK is imitated on the bottle which is made in Steklarna Hrastnik – like an amazing piece of art made with a rare craft of hand-blowing glass. The glass contains 0% of metal ingredients, a feat that only glassmaking engineers of the world-renowned Hrastnik knows how to do since 1860. Bottles are stored in a wooden box, recycled out of 100 years old oak tree. To emphasize the tradition of its content. Together with the small book of old family photos a history notes, made in the local 100 years letterpress print house, it makes an impressive and unforgettable package.
Renowned world chefs (Ana Roš – best female chefs in the world, among others) use pipettes to deliver drops of so-called green gold from Moskow, Singapore, Tokyo, and even in the prestigious Atmosphere restaurant in Burj Khalifa Dubai.
- Agency/Creative: visualbraingravity
- Article Title: Kocbek Packaging Design for Pumpkin Seed Oil Designed by VBG
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Slovenia
- Market Region: Global
- Project Deliverables: Brand Strategy, Branding, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass, Glass Bottle