Orhan Irmak Tasarım, celebrating its 20th year in creative packaging design, has designed the Twist packaging for Knorr Quick Soup, a Unilever brand. In this new series of Knorr Quick Soup, we see a blend of two different flavors that we are not used to seeing together. The first variety consists of a mix of cheese and kimchi, while the second one combines chili and lime. This product concept was inspired by the #WeirdFoodCombos trend on TikTok, targeting a young audience that is open to new experiences!
The agency’s design director, Dr. Orhan Irmak, states, “We needed to capture the attention of a trend-haunter young audience that doesn’t want to miss out on innovations. That’s why we adopted a bold, high-contrast, and adventurous design language.” The tornado illustration, blended with colors symbolizing different flavors, perfectly reflects the desired adventurous spirit while also making a reference to the product name. Surprisingly well-matched ingredients appear to be floating around this tornado.
CREDIT
- Agency/Creative: Orhan Irmak Tasarım
- Article Title: Knorr Quick Soup Twist Packaging Designs by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: İstanbul
- Market Region: Europe, Middle East, Global
- Project Deliverables: 2D Design, Branding, Graphic Design, Packaging Design
- Format: Flow-Pack
- Industry: Food/Beverage
- Keywords: knorr, unilever, quick soup, twist
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Credits:
Creative Direction: Orhan Irmak
Graphic Design: Sofya Özbozkurt Göker
