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Knorr Instant Soup Packaging Design from Orhan Irmak Tasarim

Knorr Instant Soup Packaging Design from Orhan Irmak Tasarim

Orhan Irmak Tasarim renewed the Instant Soup packages of Unilever brand Knorr in the Turkish market. The designs fit well into Knorr’s new packaging architecture with its renewed logo. The craft paper texture, a common element in the Knorr portfolio, was used as the base element of the Instant Soup packages. However, vibrant colors were added to the design for differentiating the variants and catching the attention of young consumers. A clock icon was used to emphasize that the soups are ready in 1 minute – the core benefit of the range.

CREDIT

  • Design Agency: Orhan Irmak Tasarim
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Knorr Instant Soup Packaging Design from Orhan Irmak Tasarim
  • Brand / Project Name: Unilever Knorr Instant Soup
  • External Design Credits: Client: Unilever Knorr
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Branding, Brand Refinement, Brand Redesign, Graphic Design, Brand Rejuvenation, Rebranding
  • Location: Turkey
  • Market Country: Turkey
  • Market Region: Middle East
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Flow-Pack, Sachet
  • Consumer Substrate / Material: Plastic

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