Orhan Irmak Tasarim renewed the Instant Soup packages of Unilever brand Knorr in the Turkish market. The designs fit well into Knorr’s new packaging architecture with its renewed logo. The craft paper texture, a common element in the Knorr portfolio, was used as the base element of the Instant Soup packages. However, vibrant colors were added to the design for differentiating the variants and catching the attention of young consumers. A clock icon was used to emphasize that the soups are ready in 1 minute – the core benefit of the range.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Knorr Instant Soup Packaging Design from Orhan Irmak Tasarim
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Middle East
- Project Deliverables: Brand Redesign, Brand Refinement, Brand Rejuvenation, Branding, Graphic Design, Packaging Design, Rebranding, Research
- Format: Flow-Pack, Sachet
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
