Knockout Helps Monkey Shoulder Mix It Up With Design for Upcoming Special Edition

Knockout Helps Monkey Shoulder Mix It Up With Design for Upcoming Special Edition

Independent drinks branding agency Knockout has designed a forthcoming limited edition release from Monkey Shoulder, the premium blended malt Scotch whisky that is made for mixing. The lid of this innovative pack doubles as a cocktail strainer, an essential piece of barware that will help consumers mix and enjoy Monkey Shoulder at home.

Monkey Shoulder is a rule-breaking whisky brand, born to challenge convention and change the way people think and drink whisky, with a focus on being a resource and inspiration for the bartending community. As lockdown restrictions continue to take a toll on the on-trade, Monkey Shoulder recognised an opportunity to help its thirsty patrons get their mix on at home.

Cleverly designed to fit any glass you have at home, the cocktail strainer created by Knockout is both functional and elegant with a touch of Monkey Shoulder playfulness. Made of stainless steel to prevent rusting, it is a durable tool that’ll serve at-home mixologists for years to come. With a rose-gold finish and the brand’s iconic three monkey emblem, it delivers a level of premiumness to make it an accessory consumers will feel happy to keep and proud to own.

Bold and full of cheekiness, the outer packaging for this limited edition pack plays up Monkey Shoulder’s irrepressible personality. The vibrancy of the brand’s iconic chevron pattern along with its edgy illustration style and fun mix of typography makes this pack impossible to ignore at shelf.

“It’s been great fun working on Monkey Shoulder, a brand that not only allows you to break rules, but encourages it,” comments Dominic Burke, Founder at Knockout. “This brief gave us a great opportunity to create an innovative design that demands precision as much as creativity. The result is a handy piece of pro bar kit that’ll continue to encourage and inspire people to make and enjoy cocktails at home.”

“Monkey Shoulder exists to disrupt the status quo, reinvent whisky cocktail making and have a lot of fun while doing it,” comments Sean Wiemann, Brand Manager at Monkey Shoulder. “With their design of this special edition, Knockout not only helped us created a very cool bar tool, but also an experience that is accessible, creative and fun. Monkey Shoulder is made for mixing and dedicated to sharing the joy of the complete whisky cocktail experience – from mixing them up to drinking them down.”

CREDIT

  • Agency/Creative: Knockout
  • Article Title: Knockout Helps Monkey Shoulder Mix It Up With Design for Upcoming Special Edition
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Tube
  • Substrate: Metal, Pulp Carton
  • Industry: Food/Beverage
  • Keywords: innovation, whisky, monkey shoulder, cocktails at home, cocktail strainer

  • Credits:
    Founder & Creative Director: Dom Burke

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