Kleinjan Groenewald is a freelance photographer with a passion for film. He tasked us with creating his logo (and also needed a little advice on setting up his website). Familiarising ourselves with his amazing work, we agreed that we needed to create a simple, unique logo that takes a backseat and allows the images to be the hero. We also felt that the logo had to represent the fact that he is still very much an old-school-film-guy (who respects the craft) but visually feel fresh and contemporary.
![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_2.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_3.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_4.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_5.jpg)
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![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_7.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2020/05/KJ_Inspiration.jpg)
CREDIT
- Agency/Creative: Blood, Sweat & Polony
- Article Title: Kleinjan Photography Identity
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: South Africa
- Market Region: Global
- Project Deliverables: Brand Identity, Branding, Graphic Design, Research
- Industry: Entertainment
- Keywords: Logo / Graphic Design / Photography / Film / Minimalism / Contemporary / Worldmark
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