The Challenge: Kleenex Hong Kong sought a packaging design for their latest tissue paper series that seamlessly blends into the home’s interior, maintaining a simple and discreet style. The challenge was to create a design that could be placed anywhere – dining table, sofa, bedroom, bathroom – without disrupting the aesthetic of the space.

Initial Exploration: Our design team initially explored integrating materials commonly found in households into the packaging design. However, this approach proved to be limiting, as certain materials wouldn’t translate well to all settings. For instance, a leather-textured design might not be suitable for the bathroom environment.

A Fresh Approach: For the second round of proposals, we adopted a new strategy: designing uncomplicated repeating patterns that could be effortlessly integrated throughout the home, much like wallpaper. This approach ensured versatility and adaptability to diverse environments.

The Design Solution: The final design features four stylish patterns – a subtle geometric pattern, a delicate floral motif, a soft wave design, and a classic stripe – presented in a calming milk-yellow and light-gray color palette. This combination creates a refined and sophisticated aesthetic, reminiscent of Nordic design principles.

Benefits of the Design: Seamless Integration: The uncomplicated patterns and neutral color palette allow the packaging to blend seamlessly into any home environment, from the dining table to the bathroom. Versatility: The four distinct patterns offer a variety of options to suit different tastes and preferences.
Sophisticated Aesthetic: The clean lines, muted colors, and Nordic-inspired design elements exude a sense of refinement and sophistication.
Discreet Presence: The packaging maintains a discreet presence, ensuring it doesn’t become a focal point or disrupt the overall décor of the space.

Conclusion: By focusing on simple, repeating patterns and a calming color palette, our design team successfully created a Kleenex tissue paper packaging that seamlessly integrates into the home’s interior, offering a discreet and stylish solution for everyday use. This design exemplifies our commitment to understanding client needs and delivering innovative solutions that enhance the user experience.