“Dash In convenience stores have heavily invested in upgrading their quality of coffee over the last year. They needed a rebrand of their existing coffee line that would match the quality of their new product. Kitchen Sink Studios was asked to redesign packaging, equipment, uniforms, and print collateral. We also created the headlines and an ad campaign to introduce the new brand. The goal for Dash In was to stand out from all other convenience store coffee lines and grow their customer base.”
CREDIT
- Agency/Creative: Kitchen Sink Studios
- Article Title: Kitchen Sink Studios – Dash In Coffee
- Project Type: Packaging
- Format: Cup
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
