Kinship Label Design by Harcus Design

Kinship Label Design by Harcus Design

Credaro Wines is the oldest family-run winery in Margaret River.

The Credaro family are vignerons carefully tending five premium vineyards in the renowned Margaret River. The first Fragola cuttings planted in by the great Grandfather in 1922 seeded four generations (so far) of farming and winemaking in the region, and today their vineyards lie across seven sites from Yallingup, to Carbanup, to the original vines in Woolston.

One family with strong ties to two countries bound by a pioneering spirit and the strength of familial loyalty. The range celebrates the kinship of the two brothers that came from Italy to find a new life, and the kinship of all the fathers, mothers, sons and daughters that have worked together to build their legacy since then.

It was the SS Omar, a Barbarossa — class ocean liner, sailing from Naples, Italy to Fremantle, Australia in 1922 that reunited Cesare Credaro with his brother, Olympio. Leaving behind post war Italy, they pioneered new lives by farming the lands of south western Australia. Testament to the bond of brothers, is the subsequent four generations that have built and expanded that enterprise onwards from that notable reunion.

This range of wines was named ‘Kinship’ which enabled us to tell one of Credaro’s key origin stories.
The labels work on two levels. From a distance on a shelf the key branding is prominent, and when up close, the imagery and embossed foil detailing emerge. The narrative was extended with nautical flags flying at cellar door and draped at point of sale.

CREDIT

  • Agency/Creative: Harcus Design
  • Article Title: Kinship Label Design by Harcus Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Oceania
  • Project Deliverables: Beauty Photography, Craft, Creative Direction, Illustration, Packaging Design
  • Format: Bottle
  • Substrate: Glass Bottle, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2022/23

  • Credits:
    Designer: Annette Harcus
    Photographer: Stephen Clarke

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