Amid the convergence of tradition and modernity, King Bắc Coffee was born with the aspiration to preserve and celebrate the cultural essence of the Kinh Bắc region – the cradle of ancient relics and legends, the birthplace of Đại Việt civilization, and a land rich in intangible heritage passed down through generations.

Inspired by the timeless beauty of Bắc Ninh, King Bắc Coffee’s brand identity is crafted with design elements echoing the architecture of Đền Đô. Dominated by deep red tones and enriched with materials rooted in Vietnamese tradition, every design detail reflects a refined essence of local culture – honoring the harmonious blend of history and contemporary life.

The logo of King Bắc Coffee draws inspiration from the composition of Đông Hồ folk paintings – a traditional Vietnamese art form rich in cultural value. With bold yet delicate lines mimicking woodblock carving techniques, the logo captures the rustic yet meaningful spirit of handcrafted art. Though modernized in form, the logo remains deeply Vietnamese in essence – a symbol of national identity, proudly designed by local creatives.

King Bắc Coffee’s color palette evokes the textures of giấy dó (traditional Vietnamese paper), Chinese ink, and the earthy hues seen in folk art. The combination of the red of temple roofs, the wooden brown of ancient beams, and the warm yellow of calligraphy panels and couplets creates an atmosphere that is both inviting and refined.

The key visual system takes cues from traditional cloud motifs often found in folk paintings, symbolizing continuity and the connection between past, present, and future. These stylized clouds appear across packaging, signage, menus, and uniforms – not merely as decorative elements, but as subtle reminders that cultural values still thrive in modern life.

King Bắc Coffee is more than just a café – it is a space where tradition is naturally nurtured and shared. A haven for those who love Vietnamese culture, who cherish their heritage, and who seek to enjoy coffee within a setting infused with the spirit of Kinh Bắc.

At King Bắc Coffee, cultural heritage does not fade – it remains steadfast, enduring through time.

Who says Gen Z doesn’t love tradition? Come to Merdes – we’ll help turn your dream brand story into something truly iconic.