Meet Kind-ly Skincare; friendly skin essentials made from only Australian natural and organic ingredients, with a emphasis product transparency, suitable for all skin types.

The design brief was to create a brand and packaging for a new line of products that was minimal, approachable, entertaining and had wide appeal to women of all ages. From this we created a visionary brand where every product is a celebration of femininity, lifestyle, and unadulterated fun.

Crafting a Distinctive Brand Identity: Kind-ly Skincare’s brand identity is a testament to our commitment to minimalism, approachability, and widespread appeal. We’ve created a brand that resonates with women of all ages, offering a unique blend of aesthetics and values.

Logo Design: At the heart of our brand identity lies a bold and simple logo. This logo encapsulates the essence of Kind-ly Skincare – it’s clean, memorable, and easy to recognize. It symbolizes our dedication to straightforward and transparent skincare, mirroring the simplicity and purity of our product ingredients.

Vintage Aesthetics and Modern Elegance: We’ve artfully merged vintage aesthetics with contemporary design elements to create a package that stands out on the shelf. The use of vintage cut-out photography of women on our labels adds a touch of nostalgia and natural carefree personality. These visuals convey our commitment to rekindling the authentic, enjoyable spirit of skincare from eras past.

Color Palette and Typography: Our packaging design harmoniously marries the vintage appeal with a modern color palette and clean typography. The result is a product that exudes both nostalgia and premium quality. The contemporary color palette ensures our products are not only visually appealing but also effortlessly contemporary.

Product Labeling: Our product labels are carefully designed to communicate transparency and trust. We’ve made it a priority to clearly highlight the natural and organic ingredients used in our skincare. This provides customers with the information they need to make an informed choice, reinforcing our commitment to product transparency.

Sustainable Packaging: In line with our dedication to the environment, our packaging design also emphasizes sustainability. We use eco-friendly materials to minimize our environmental footprint, aligning our brand with values of care for the planet.

Natural is the New Normal: Kind-ly Skincare’s packaging is an embodiment of our belief that “Natural is the new normal.” Our design choices are a testament to the authenticity and purity of our products. We invite customers to embrace the power of nature, not only through the ingredients but also through the aesthetic and tactile experience of our packaging.

Live Kind-ly Through Our Packaging: When you choose Kind-ly Skincare, you choose packaging that tells a story of kindness, authenticity, and the fusion of past and present. It’s more than just a container; it’s a reflection of the values we hold dear. Our packaging is an invitation to Live Kind-ly by taking a moment for self-care, indulging in a touch of nostalgia, and celebrating the beauty of natural skincare.

Your Connection to Kind-ly Skincare: Our packaging is not just an outer shell; it’s a bridge to our brand’s identity and values. It invites you to engage with the world of Kind-ly Skincare, to appreciate the blend of vintage and modern, and to trust in a brand that truly cares about your skincare journey.
With Kind-ly Skincare, you’re not just acquiring skincare products; you’re embracing a complete experience, from the moment you lay your eyes on our thoughtfully designed packaging to the transformative benefits our products offer.

Natural is the new normal, Live Kind-ly.