BU kidz — clothing brand for children with playful spirit. We are not afraid of bold colours and forms, because our goal is to show individuality, style and character from a young age. Kids love to draw with chalk, so our main idea is about the hopscotch grid — simple geometric illustrations and, of course, an accent on colour. Grid lines set a serious mood, while the colourful style and illustrations highlight a headstrong character and the overall spirit.
CREDIT
- Agency/Creative: FREE.creative
- Article Title: Kid’s Clothing Brand Identiy by FREE.creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Illustration, Rebranding, Research, Tone of Voice
- Industry: Fashion
- Keywords: Identity, Fashion, Brand, Kids
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
