Crafted by one of the most renowned apple alchemists in the business, Kicking Goat Cider expertly blends 17 varieties of the finest cider apples available, grown on family-owned orchards. Both delicious and moreish, this is a serious Somerset craft cider — big on flavour and a discerning, boujee sophistication.
The core of this brief sought to reject typical staid category clichés — sweeping pruned orchards, impossibly perfect apples, tractors, and dusty farmhouses — whilst also swerving the punky aesthetic craft brands otherwise roll with. We crafted a brand around a simple concept: ‘dolce vita cider.’ This drove an elegant and timeless, understated aesthetic, beautifully classic in spirit and style.
Freshly-pressed real cider, made with care, quality and refined in small batches with a flavour-first focus — what goes in matters. Seriously crafty, Kicking Goat is all apple, no kidding. Complex in creation, simple in enjoyment.
Limegreentangerine worked closely with Kicking Goat to craft the brand proposition and soul, identity, label design and visual messaging, applying finally to art direction of product photography and a Shopify website.
“The LGT brief was to create an attitudinally very different cider brand to anything in the market; LGT smashed this! We knew we had a great product but saw a real gap in a craft brand that bucked all the norms and provided a sense of genuine refinement and style. With the dolce vita cider concept, we’ve hit gold and our customers have all but confirmed that. We’re very grateful for the commitment they have shown to our brand. No Goat, No Glory!” — James Pearce, Kicking Goat Cider
- Agency/Creative: Limegreentangerine
- Article Title: Kicking Goat Cider Identity and Label Design Created by Limegreentangerine
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: CARDIFF
- Market Region: Europe
- Project Deliverables: Brand Creation, Food Photography, Packaging Design
- Format: Bottle
- Substrate: Glass, Pulp Paper
- Industry: Food/Beverage
- Keywords: cider, alcohol,
Creative Direction: Alex Down
Photography: Manon Houston
Print: Berkshire Labels