• Project

  • Region

  • Industry

KICK-START Conversation and Coffee

KICK-START Conversation and Coffee

Introduced in 2008 as a start-up by the son of a coffee manufacturer – Kick-Start coffee found success disrupting the category with a simple black package that centered around the idea of kick-starting a conversation. With the Spark-Series they shifted that quieter narrative towards a bold and graphic expression of empowerment geared towards a new generation of coffee drinkers. The design expresses the energy and fearlessness of the entrepreneurial mindset, encouraging people to kick-start something new of their own.

https://vimeo.com/400745635

 

CREDIT

  • Agency/Creative: SLATE
  • Article Title: KICK-START Conversation and Coffee
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: United States
  • Market Region: Asia
  • Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Tone of Voice
  • Format: Bag
  • Substrate: Metal

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
20
Good
Vote
1
Bad
Vote
1
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
18
Good
Vote
2
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
17
Good
Vote
1
Bad
Vote
1