Introduced in 2008 as a start-up by the son of a coffee manufacturer – Kick-Start coffee found success disrupting the category with a simple black package that centered around the idea of kick-starting a conversation. With the Spark-Series they shifted that quieter narrative towards a bold and graphic expression of empowerment geared towards a new generation of coffee drinkers. The design expresses the energy and fearlessness of the entrepreneurial mindset, encouraging people to kick-start something new of their own.
CREDIT
- Agency/Creative: SLATE
- Article Title: KICK-START Conversation and Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Asia
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Bag
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
