Young Growth Academy was founded on three generations of teachers. Their experience and passion for teaching have refined the art and secret of empowering our next generation. While the education system struggles to adapt to a rapidly changing world, they strive to bridge this gap through the four pillars of the Young Growth Academy Teaching Framework. With only 2 to 8 students in each class, their mentors are able to deliver the most interactive and tailored learning experience to you. By engaging with you individually, they will develop your problem-solving and critical thinking skills, transforming your classroom into a challenging and energetic learning environment.
Concept: In the process of building the brand, we prioritize highlighting the idea of every student living up to their dream and vision. Therefore, the Y and G letter stacking together creates a figure that can be personalised by anyone. The concept of this doll emphasizes our idea that anyone can make any dream come true by their very own way.
Visualization: In visualizing the whiteboard, mood board, or school notes, the branding allows creativity that does not limit Young Growth Academy to only stick to a visual superstructure when creating artworks. In order to maximize the force in delivering the message of the joy in being creative in their own way to our users, we can flexibly sketch anything stuck to a basic grid with scalable numbers of images. The message to our customers accentuates in emphasizing the delight they will find in the process of creating.
Approaches: Among the main elements of Young Growth Academy brand identity, we focus and give prominence to handwritten elements. We believe that a handwritten element creates a human-y look and friendly feel. Handwritten elements also offer the ability to direct the attention to most parts of the transcript, also participating in adding emotion and pushing the feeling of the message to the image. By given space for creativity, Young Growth Academy’s brand identity with handwritten elements shows a brand of free-will, broad-minded, and innovation.
- Agency/Creative: Kholab
- Article Title: Kholab Creates Brand Design for Young Growth Academy
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Vietnam
- Market Region: Multiple Regions
- Project Deliverables: Brand Identity, Brand Naming, Rebranding
- Industry: Education
- Keywords: Branding, Education, Academy