Khamir&Co.’s product basket revolves around fermented super foods; Kombucha being their first product to sparkle your day towards a healthy gut story. The labels and packaging of the brand’s Kombucha are sensitively designed and crafted to unleash the freshness of flavours, premium outlook of the brand and generate a leisurely, relaxed vibe, parallel to their brewed non-alcoholic drink.

The brand’s positioning being close to nature enabled the bottle label to wear a hexagonal story, with a touch of maturity, thereby appealing to their audience set comprising of modern women and sensitive men. The visual appearance and communication of the packaging brings out authentic goodness and a gentlemanly wit. The packaging is designed with an intention to make Kombucha a symbol and possibly a beacon of new conversations on gender neutral societal construct, i.e. the ‘new kulture’ which the brand is brewing.

The colours of Khamir&Co. are a reflection towards a local brand trying to add contemporary characteristics to the Indian food and beverage industry. The colour palette of the brand aims to communicate simplicity and a grounded lifestyle, and it envisions the same through its unique basket of fermented products. The factors of simplicity and premiumness are brought through the usage of organic as well as pastel colour shades.

The typography of the brand involves a correct balance between sans serif and slab serif typefaces, both complementing the contemporary look of the brand in regards to the communication pieces for the set target audiences.