News: KFC Steps Up to the Memorabilia Plate and Randomly Knocks it out of the Park

News: KFC Steps Up to the Memorabilia Plate and Randomly Knocks it out of the Park

”Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings.The bucket is the latest reward members can claim and is truly fit for royalty as it’s made from fine English bone china. Created by creative agency Iris, the handmade limited edition bucket has been crafted by Milton China based in Stoke-on-Trent.Key features of the bucket include: Crafted from English fine bone china, Handmade in Stoke-on-Trent, the home of English pottery, 22 carat burnished gold rim, Kentucky Fine China hallmark of authenticity and Limited release of 25 pieces.” By newsroom on May 16, 2018

CREDIT

  • Design Agency: Iris Worldwide
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: News: KFC Steps Up to the Memorabilia Plate and Randomly Knocks it out of the Park
  • Brand / Project Name: Royal Wedding with Kentucky Fine China
  • Project Type: Promotional Brand Creation
  • Design Deliverables: Consumer Graphic Packaging Design, Brand Promotional Memorabilia
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: United Kingdom
  • Product Category: Entertainment, Fast Food, Promotional
  • Extra: Credits: marcommnews.com KFC Iris Worldwide Grant Hunter – ECD, Charlie Parker and Jonny Marsh – Creative team, Hazell White – Client, Guy Cain – Production, Adam Brocklebank – Production, Darren Mael – Design Director, Nell Forbes-Robertson – SAM, Mailie Lee – PM, Rich Edwards – Group Planning Director

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0