Keysun Pak is an internationally recognized Iranian brand that produces raw and packaging materials for the long-term preservation of food, dairy, and beverages without refrigeration. The company has established itself as a leader in innovative and sustainable packaging solutions, ensuring quality and convenience for both businesses and consumers.
One of Iran’s most prominent national symbols, the cedar tree, inspired Keysun Pak’s packaging design. The evergreen cedar represents resilience, longevity, and sustainability, aligning with the brand’s core values. This iconic imagery is deeply embedded in Keysun Pak’s identity, creating a strong link between tradition and modern innovation.
Key Inspirations from the Cedar Tree
Cedar as a National Symbol:
The cedar tree, a cherished emblem of Iranian heritage, symbolizes strength and growth. Keysun Pak draws on this legacy to underscore its achievements as a global Iranian brand, representing the nation’s cultural richness and industrial progress on the international stage.
Cedar’s Evergreen Nature:
The enduring vitality of the cedar mirrors the extended shelf life of products preserved with Keysun Pak’s advanced packaging technologies. By integrating this symbolism, the brand emphasizes its role in reducing waste and ensuring food security.
Cedar as a Sustainability Icon:
In an era of environmental consciousness, Keysun Pak’s commitment to sustainability is evident through its use of environmentally friendly, cardboard-based packaging. This choice not only minimizes the ecological footprint but also reinforces the cedar’s representation of eco-friendly practices.
Design and Innovation
To showcase its advanced printing capabilities, Keysun Pak incorporates the vibrant green hues of the cedar tree across all seasons into its packaging designs. These rich tones reflect nature’s vitality and underscore the company’s dedication to quality and visual appeal. The geometric, origami-inspired cedar design serves as a creative interpretation of the tree while highlighting the company’s innovation in utilizing paper and multi-layered cardboard materials. This modern yet culturally rooted design aligns seamlessly with Keysun Pak’s logo, representing harmony between tradition and forward-thinking solutions.
Global Impact and Vision
Keysun Pak’s innovative approach and strong cultural identity have enabled it to thrive in the global market. Its focus on sustainability, combined with cutting-edge technology, positions the brand as a pioneer in the packaging industry. By extending the life of food products without the need for refrigeration, Keysun Pak not only supports businesses worldwide but also contributes to reducing food waste and promoting a more sustainable future.
Through its thoughtful design and environmentally conscious practices, Keysun Pak continues to honor its Iranian roots while driving global change. The cedar tree, as a unifying symbol, remains at the heart of its mission to deliver resilient, sustainable, and innovative packaging solutions that benefit both people and the planet.
CREDIT
- Agency/Creative: Nasim Zafar
- Article Title: Keysun Pak Package Visual Identity Design by Nasim Zafar
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Tehran
- Market Region: Middle East
- Project Deliverables: 3D Design
- Industry: Food/Beverage
- Keywords: Package Visual Identity Design
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Credits:
Package Graphic Designer: Nasim Zafar