Aromato was born from the need to unite as a diverse team to share a common vision: promoting the national consumption of coffee in Cancún. The brand’s vision to celebrate the richness of Quintana Roo and its unique flavors demanded labels that were not only visually striking but also culturally meaningful. Each package needed to capture Aromato’s essence: a blend of coffee tradition with local ingredients like mamey, dragon fruit, orange, chaya, and nance.

Inspired by the richness of Quintana Roo, they created a unique concept that blends the tradition of coffee with distinctive local flavors such as mamey, dragon fruit, orange, chaya, and nance. The goal was to reinvent the coffee experience, connecting people to the region’s flavors while highlighting Mexico’s cultural and natural richness.

To achieve this, the brand explored the history of each ingredient, its symbolism in local cuisine, and its emotional connection to the community. This research allowed the design to go beyond aesthetics and tell a story of origin, identity, and pride. The final design solution involved creating packaging that represented the vibrant colors of each fruit and ingredient, seamlessly blending them with graphic elements inspired by Mexican culture. Patterns and symbols evoking the region’s artisanal heritage were combined with design elements reflecting coffee’s essence—warmth, richness, and tradition. Through this visual identity, Aromato seeks not only to stand out on the shelf, but also to educate, inspire, and awaken curiosity about Quintana Roo’s diversity.