Keple is a historic bakery in the center of Asiago, a city in the mountains in the north of Italy. In addition to bread, they bake cookies, pastries, and leavened cakes, especially Panettone, Pandoro, and Colomba, traditional Italian delights for every festivity. The shop is family-owned and is open since 1827. They wanted to celebrate their long history looking to the future with a rebranding and new packaging for their products. They asked for a more fresh image, to look ahead without forgetting the past, and they were committed to renewing all their brand identity.
We started redesigning the K, a key element of their old logo, in a contemporary way, recalling the gothic fonts typical of that region. We chose a natural color palette, inspired by the mountain landscape around the bakery, and we combined it with a more modern graphic design. We wanted a contemporary and joyful packaging that emphasized the quality of the products. A texture created repeating and overlapping the logo decorates the pastry and cake box, as well as coffee cups.
Cookies packaging are cubic, and we used every side of the pack in a different way to create a playful result. Piling them showing different sides creates a nice composition that pops out on the shelf. The common element of all the branding is the K, used with different colors and textures.
We worked also on breadsticks packaging as well as plum cakes, Panettone, Pandoro, and gluten-free crackers (Triangole). The Panettone and Pandoro illustrations on the side of the packs recall the shape of these leavened cakes, illustrated as a mountain where the sugar is the snow. Through this, we wanted to underline the link between the products and the territory, as many of the ingredients come from the area nearby the bakery. The concept is underlined also by the choice of adding “di Montagna” (from the mountain) to the product’s names, making it central to the brand perception.
Everything is printed on natural paper to emphasize the genuine ingredients and handmade process.
- Agency/Creative: Dry Studio
- Article Title: Keple Packaging and Branding by Dry Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Packaging Design, Rebranding
- Format: Box
- Substrate: Plastic, Pulp Paper