Description
Kendra Ferri is a psychologist, sexologist and lecturer that helps her clients by connecting to their needs, understanding their anguish and guiding them to find the courage to embrace who they are and the liberty to change and develop as a human being. The client requested that the brand reflected her own personality, transiting between extroverted and welcoming, and to avoid too much seriousness.
The visuals manifest the idea of helpfulness and shelter but also playful and light. The custom logotype was created with idea of flexibility, one of the client’s values and strategies to transition between her 3 occupation areas.
Based on Kendra’s values and ideas one of her main inspirations is the artist Frida Kahlo, so all the colors of the brand were inspired by Frida’s own meaning for each one of them, taken from the book “The Diary of Frida Kahlo: An Intimate Self-Portrait”.
The new identity helps Kendra to engage further with her audience and transmit authentically all the atmosphere around her method and work.

Solution
Kendra came to us for a new brand identity and the goal to transmit more of her personality and have a cohesive material for all her work as a psychologist, sexologist and lecturer. The name of her previous brand was “Meu elefante branco” which referred to the saying “elephant in the room” but in the process we decided with her to use her own name as the brand to reflect even more who she is but to keep the ideia of the elephant in the visuals as a symbol. The idea of the photographs also came from the indian parable “Blind men and an elephant”, in which we used Kendra’s hand (blue color) as being the one guiding the client (green color) through some mental health issues such as depression, anxiety, sexuality, freedom etc.
With the new identity she now has a brand that truly reflects her personality, her values and her goals.

Cultural Context
It is important to have someone who brings up essential issues for today’s society and for the individual and that knows how to do this in a light and at the same time profound way. We created the visual identity for this purpose and to help the client continue to be a voice on these issues.