KEF Industrial is a leading company in Turkey in the industrial kitchen sector, with its experienced and dynamic staff. KEF Industrial, which is following by the most advanced technology in its field since its inception, is providing services like, suppling all equipment to chains of coffee shops, cafes, restaurants, and hotels. Manufacturing and Installation service. It was born as a brand for those who produce or process a raw material.

We flew to Turkey to visit the company and fully catch the real essence of the brand in order to transfer the characteristics and value in the brand identity and express them for the right company positioning.

The tagline “Born to make” is at the core of the brand’s philosophy as it describes the spirit of the company that was born to create and support makers and embraces amateurs in the industry who need a performance tool. We made a total rebrand of the brand, mixing the shapes belonging to Turkey and its typical places with those of coffee-making tools. In the old logo there was an arrow that was repurposed in a new geometric form. The void that was there in the original pictogram was taken as a reference and kept in the space between the K and the E. The logo becomes a carrier of corporate solidity and the solidity of the product itself: a high-performance, powerful, good-quality device. The brand typography concretizes this corporate aspect by wrapping the box entirely, creating a particular contrast with the essentiality of the illustrations depicting the product. The institutional blue is complemented by a secondary color palette with a vibrant color rooted in the hues of Turkish tradition.