• Project

  • Region

  • Industry

Keey Studio Shapes a Future-Ready Logistics Identity for Western Pacific

Keey Studio Shapes a Future-Ready Logistics Identity for Western Pacific

Western Pacific

As a trailblazer in developing Vietnam’s Logistics Industrial Cluster model, Western Pacific integrates industrial parks, logistics hubs and inland ports into a cohesive infrastructure ecosystem. With nearly two decades of experience, the company delivers comprehensive 3PL services including warehousing, transportation and customs clearance, focused on enhancing operational efficiency and reducing costs for both domestic and international clients.

Key developments such as Yen Phong II A in Bac Ninh and Yen Lenh in Ha Nam are constructed to meet international standards, emphasizing sustainability from the earliest planning phases to execution. These projects reflect the brand’s commitment to innovation, efficiency and global integration.

The brand identity system mirrors this vision. It is built with a future-forward approach that communicates clarity, reliability and purpose. Every detail including shape, form and tone has been deliberately crafted to express a professional, intelligent and globally connected logistics brand.

/The Brand Guidelines/

The Brand Guidelines present a meticulously structured system grounded in research and thoughtful evaluation. They define consistent usage for color palettes, typography, spacing and visual motifs, ensuring coherence across all brand communications. Designed with usability in mind, the guidelines are clear, practical and highly applicable.

Thank you for exploring this project. Every element you see represents not just design but also vision and discipline. I hope it inspires you as much as it inspired us in the making.

CREDIT

  • Agency/Creative: Keey Studio
  • Article Title: Keey Studio Shapes a Future-Ready Logistics Identity for Western Pacific
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Thành phố Hồ Chí Minh
  • Market Region: Asia
  • Project Deliverables: 2D Design, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Brand Strategy, Branding, Logo Design, Rebranding
  • Industry: Real Estate
  • Keywords: Western Pacific - Brand indentity

  • Credits:
    Creative Director: Keey

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
1
Bad
Vote
0