Kedrovka is a premium cedar milk brand that brings the taste of Baikal Siberia to a contemporary audience. Rooted in the ancient traditions of Siberian indigenous peoples, the brand embraces the time-honored process of producing milk from pine nuts, passed down through generations. This unique beverage is not just a drink but a reflection of the land’s rich cultural heritage and deep connection to nature.
The design concept of the Kedrovka brand identity is inspired by the beauty and intricacy of Siberian national ornaments, which are reimagined to form stylized cedar branches. These delicate patterns evolve as they symbolize the product’s unique qualities, with the thickness of the branches adjusting according to the fat content of the milk. This approach not only connects the product to its natural origins but also communicates the brand’s commitment to authenticity and quality.
Kedrovka’s target audience is health-conscious milk lovers, including vegetarians, healthy lifestyle advocates, and lactose-free individuals, who seek products that align with their values. The brand produces cedar milk in the traditional way our ancestors did, ensuring that all the nutritional benefits of Siberian pine nuts are preserved.
The visual identity evokes warmth and care, mirroring the traditional, hands-on methods used in production. The subtle yet expressive use of patterns and textures speaks to the essence of Siberia’s untouched wilderness, inviting consumers to experience the purity and richness of the land through every drop of Kedrovka cedar milk.
CREDIT
- Agency/Creative: Mariya Korneva
- Article Title: Kedrovka Cedar Milk Brand Identity Concept by Mariya Korneva
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Global
- Project Deliverables: Advertising, Brand Creation, Brand Design, Food Styling, Identity System, Packaging Design
- Industry: Food/Beverage
- Keywords: milk, cedar milk, brand design, identity, branding, package,food, graphic design
-
Credits:
Designer: Корнева Мария