KAV is a feminine, minimalist fashion studio located by the Jaffa beach. To celebrate its 2020 S/S collection anticipated to present in Tel Aviv’s upcoming fashion week we used holographic foil, symbolising the summer heat. A straight line (kav in hebrew means “Line”) transforming to a zigzag is illustrating the brand’s evolution. The orange, green and silver posters function as wrapping papers sealed with geometric stickers, resulting in a dynamic packaging changing every time.
CREDIT
- Agency/Creative: Goldberg Cohen
- Article Title: KAV Design 2020 S/S collection by Goldberg Cohen
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Israel
- Market Region: Middle East
- Project Deliverables: Brand Experience, Brand Guidelines, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Tone of Voice
- Industry: Fashion
- Keywords: Fashion, Line, Zigzag, Holographic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
