Katty is a brand of cat food and cat litters distributed exclusively in one of the biggest Russian retail networks Pyaterochka. The redesign was reasoned by the renewal of the product recipe and revisions in the product range. Twin Branding have totally renew the visual concept of the brand, including new logo shape, packaging color and composition solutions, as well as color differentiation system. An individual food zone has been developed for each of the seven SKUs in the pouches range.
Feeding is one of the most pleasant things in human-cat relationship. It is associated with mutual confidence and warmth. The new design and especially the new product hero – a furry Siberian cat communicate well this mood. The redesigned logo became laconic and noticeable, the new design solution will help customers to navigate through the product range.
CREDIT
- Agency/Creative: Twin Branding
- Article Title: Katty Cat Food Packaging Redesign by Twin Branding
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Identity, Packaging Design, Tone of Voice
- Format: Pouch
- Substrate: Plastic
