Yiannis Karakasis, a distinguished Master of Wine, has been instrumental in elevating the profile of Greek wines on the global stage. Through his platform Great Greek Wines (GGW), he showcases exceptional wines from Greece and Cyprus, aiming to highlight the rich diversity and quality of the region’s viticulture. GGW evaluates hundreds of wines from greek wineries through a panel of worldwide experts in wine industry. The selected wines are poised to represent Greece in international markets, with the strategic goal of positioning Greek wine at the forefront of the global wine scene.

The organization’s ongoing efforts, such as international events and collaborations, continue to enhance the visibility and reputation of Greek wines globally.

The new branding and campaign emphasizes in the urge for greek wine to enter the world wine markets through the message More greek wine to the world.

Greek grape varieties, such as Assyrtiko, Xinomavro, and Agiorgitiko, while celebrating modern interpretations of winemaking rooted in centuries-old traditions.

The 50 GGW initiative not only highlights quality but also serves as a benchmark for the evolution of the Greek wine industry. By providing a platform for wineries of all sizes, from boutique operations to well-established estates, the project showcases the excellence and versatility of Greek wines in global markets. The selected wines are judged with strict standards of quality, focusing on elements like innovation, sustainability, and the winemakers’ ability to convey the essence of the Greek landscape in every bottle.

The new logo, website, and promotional materials tell the story of Greece’s winemaking heritage while positioning it as a future-forward industry. The fresh branding also emphasizes accessibility, catering to wine enthusiasts and professionals worldwide who are curious to explore Greece’s rich viticultural offerings.