Karpett Branding by Digital Factory

Karpett Branding by Digital Factory

Karpett is the first company in Armenia, that provides professional matting solutions as a mat rental service. The mat rental business provides commercial-grade matting, which protects the facilities from moisture, dirt and dust, making them cleaner and safer.

Karpett founders have provided such services in Europe for many years. Recently, they decided to import their services to Armenia, as they were of Armenian descent and wanted to import the innovative functional mats into their homeland.

Nowadays, when modern technology has changed, carpets and their functions have also developed. Karpett’s professional floor mats are mostly made with yarn that is HIGH-Twist and heat set. For a small fee, Karpett cleans the mats professionally on a weekly basis.

In ancient times carpets were made in Armenia to adorn the floors and walls of churches from the 5th century, and describe their use for sitting on during meals. Records, literature, and historical accounts from Greek, Iranian, Arabic, Bulgarian and other sources, comment with respect on Armenian carpets given in tribute or as taxes, taken as booty, or simply as objects of admiration from pre-Christian times. Moreover, the name of the carpets was “Karpett” from where the naming idea came from.

After naming our next goal was to create the logo and brand identity in a way that will clearly present the business. Long brainstorming sessions result in the minimalistic logo- blue line, which highlights the path we go from dirty to clean with Karpett. Also, it is simply the carpet once you look horizontally. The uncommon and innovative characters give all the emotions and vibes the brand needs.

CREDIT

  • Agency/Creative: Digital Factory
  • Article Title: Karpett Branding by Digital Factory
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Armenia
  • Agency/Creative City: Yerevan
  • Market Region: Global
  • Project Deliverables: Brand Design
  • Industry: Human Resources
  • Keywords: Branding, design, graphic design, visual style

  • Credits:
    Head of Marketing: Elvina Asatryan

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