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The challenge for Kankel Cacao was to create a pure bean-to-bar cocoa bar, made entirely of cocoa from the white cottony pulp that recovers the cocoa beans: the mucilage.
A food that is increasingly appreciated by prestigious chefs and whose acidic flavor provokes intense and passionate taste reactions.
Our challenge: We wanted the consumer to understand what we were proposing at first glance: We found the solution by abstracting and synthesizing every accessory element, pointing to the essence and rawness of the cocoa pod itself. It is unusual to see the mucilage in this way so we place it in the foreground as the absolute protagonist of the packaging
Self-explanatory, it is understood without the need for any speech, the total abstraction that clearly synthesizes in an evident way what the cob contains.
We conceptually transmit in a tablet the purity of the mucilage, 100×100 cocoa, without artifice.
We reinforce this perception with the appropriate selection of supports and techniques. This development requires a deep understanding of how a cotton paper can provide an additional layer of information and establish the concept, a collective effort of creativity in design and craft of the printer.
- Agency/Creative: TSMGO
- Article Title: Kankel Mucílago The Purity of Cocoa
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Logroño
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Flow-Pack
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: chocolate, cocoa, food, taste , purity cacao.
Client: Kankel Cacao