KANKEL CACAO born with the aim of offering the market top-level gastronomic experiences, based on the trajectory of a figure of recognized prestige.
The Bean-to-bar philosophy is simple: to recover the origins and real flavours of cacao, and to return to those unique processes in which no product is the same as another. From the origin of the cacao bean to grinding, through roasting, peeling … To highlight product proximity, a reflection of the artisan origin of producing chocolate tablets that transports us to these terroirs.
For this purpose, TSMGO participates in the creation of a new brand with an imaginary that permeates and envelops each of its manifestations. The trip becomes the evocative element that connects the consumer with the origin, changing perspectives and allowing us to understand that behind each tablet lies a hidden story.
- Agency/Creative: TSMGO | The show must go on
- Article Title: KANKEL CACAO Exploring and Discovering the World of Cacao
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Architecture, Research
- Format: Box, Can
- Substrate: Pulp Carton, Pulp Paper