Kampeki is more than a sushi bar, it’s a place where technical mastery transforms into a deeply sensory experience. Already known for its refined execution, boldness, and attention to detail, Kampeki had earned the admiration of its customers. But while the experience was memorable, its visual identity no longer reflected the quality and emotion behind it.
The challenge wasn’t to reinvent Kampeki, but to reveal it. The brand’s name, which means “perfection” in Japanese, became both a guiding concept and a creative tension. How do you express perfection without falling into rigidity? How do you translate mastery into something that feels light, human, and emotionally resonant?
We responded with a brand system built on contrast and balance, much like a curated omakase. Each element was designed to complement the next. A core color inspired by the symbolic softness of salmon became the base from which an entire visual language emerged: textured surfaces that evoke ingredients and sensations, subtle references to Japanese aesthetics, and a typographic system that balances structure with elegance.
Rather than rely on obvious cues, we focused on feeling. Packaging, iconography, and layout flow like a well-orchestrated meal: consistent, but never repetitive. Every detail invites the audience to engage, to interpret, and to feel the brand in a personal way.
The result is a visual identity that amplifies what Kampeki already is: refined, expressive, and unforgettable.
CREDIT
- Agency/Creative: Blank Design Studio
- Article Title: Kampeki Sushi Branding by Blank Design Studio: A Rebranding That Honors the Experience
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Design, Graphic Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: logo; logodesign; sushi; food; packaging; branding; strategy; identity; packagingdesign
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Credits:
Creative Director: Erik Marchetti
Design Team: Pedro Munhoz
Design Team: Giovanni Tramontini
Design Team: Marcelo Marconi
Design Team: Nicole Viana
Illustrations: Marcelo Marconi
Strategy: Erik Marchetti
Strategy: Pedro Munhoz
Case Development: Pedro Munhoz
Production: Fernanda Finkelstein
Production: Pedro Munhoz
Photography: Peri Ornellas
Photography: Biro Films
Photo Retouch: Patricia Thiesen
