Kamora crafts this rich coffee liqueur to honor ancient Mayan tradition. Made with authentic Mexican coffee, the product had a loyal following, but lacked energy and a strong presence on shelf. We were tasked with invigorating the brand to challenge category convention and reposition it with younger consumers. We responded by creating a new, high-energy expression designed to compete with its main competitor, Kahlúa.
The new solution codifies Kamora’s visual brand elements, including Mayan step pyramid iconography, vibrant red and rich coffee tones, gold patterning that draws inspiration from the sun, and a strong wordmark. An expanded portfolio architecture was developed to support growth with innovative new products and recipes.
The updated system elevates brand equities, respectfully and authentically. A modern expression created to expand the brand’s appeal to new audiences.
CREDIT
- Agency/Creative: Cue
- Article Title: Kamora Brand Redesign
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Minneapolis
- Market Region: North America
- Project Deliverables: Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Creative Direction, Design, Graphic Design, Icon Design, Identity System, Label Design, Lettering, Logo Design, Packaging Design, Packaging Guidelines, Photography, Photography Styling, Rebranding, Type Design, Typography
- Industry: Food/Beverage
- Keywords: Kamora, Coffee, Liqueur, Mexican, Mayan, Mexico, Spirits, Dulce de Leche, Tequila, pyramid
-
Credits:
Creative Director: Alan Colvin
Designer: Matt Erickson
Photographer: Cody Petts
