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Kallikounis Remedy Packaging Design

Kallikounis Remedy Packaging Design

Kalikounis Remedy

Rakomelo, a traditional Greek alcoholic beverage, literally translates as Raki (or Tsipouro, both types of spirits) and Honey. Ιt is believed to relieve sore throat and work as a remedy for the common cold.

The packaging design for Kallikounis Remedy has a prominent typography made of ‘sticky’ letters that resemble honey, while the back side is dominated by an illustration of a bee, honey’s creator and timeless symbol. The matte metallic copper finish provides a solid, unique surface that makes the graphics stand out and makes for a striking packaging.

CREDIT

  • Design Agency: Susami Creative Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Kallikounis Remedy Packaging Design
  • Brand / Project Name: Kallikounis Remedy
  • Production Credits: Photography: Giorgos Vitsaropoulos
  • Strategic Deliverables: Research / Insight, Product Naming, Packaging design
  • Design Deliverables: Packaging Design, Branding
  • Location: Greece
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle, Copper metallic finish

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