Kali Coffee Roasters In-House Creative Team Launches their New Coffee Bags
Behind every bag there’s so much story, so much passion, and so much love. At Kali Coffee Roasters we want to make everyone feel as if they are traveling with us to the world of Mexican coffee back in Chilón, Chiapas. Where we didn’t just find adventure or freedom. More than anything, we found ourselves.
This is why we show our amazing mountains and coffee plants in every single bag. We gave a voice to Mexican coffee, telling its story in the back part of the bag.
We want our community to live the story behind each coffee bean, to exalt Mexican coffee, but most of all, the people behind it.
- Design Agency: Kali Coffee Roasters Creative Team
- Organisation/Project Type: In-house, Published Commercial Design
- Article Title: Kali Coffee Roasters In-House Creative Team Launches their New Coffee Bags
- Brand / Project Name: Kali Coffee Roasters Coffee Bags Design
- External Design Credits: Creative Director Lorén Zubiría
- Strategic Deliverables: Research / Insight, Brand World, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Brand Redesign, Graphic Design, Brand Experience, Retail Brand Design, Rebranding
- Location: Mexico
- Market Country: Mexico
- Market Region: North America
- Product Category: Beverages
- Consumer Packaging Format: Bag, Pouch
- Consumer Substrate / Material: Plastic, Biodegradable Plastic