About: Kalamaki Greek Street is a fast-food chain, where you taste the divine Greek food while doing your human affairs. For now, there are four eateries in London, and there will be more in all major cities of the global ecumene.
Concept: The Greek gods got bored in antiquity and have come to nowadays. And, of course, they chose London! After taking a look at themselves at the British Museum, gods decided to freshen up their fearsome style. Less pomposity, thunder, and rage, more moussaka, gyros, and kalamaki for their beloved mortals!
Interior design: Kalamaki Greek Street wants the customers’ experience to be fun and engaging. The key point is to bring godlike magnificence down to earth. Thus, the stairs lead you to the heavenly domain of Zeus, Poseidon reigns in the lavatory, and the underground kingdom of Hades is in the hatch at the main entrance. A visitor becomes a part of present-day Olympus with mythological images in graffiti, column-like chairs, and lots of Greek munchies.
Epilogue: Yes, Kalamaki Greek Street is about delicious food and a cool atmosphere. But it also has one secret. Doing the job right, the brand wants to become a symbol of the millennial Greek culture for today’s generations. Why not? After all, Sirtaki was also invented just a few decades ago.
Kalamaki Greek Street is a fast-food chain, where you taste the divine Greek food while doing your human affairs. For now, there are four eateries in London, and there will be more in all major cities of the global ecumene.
- Agency/Creative: Brandon Archibald
- Article Title: Kalamaki Space Branding by Brandon Archibald
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Odessa
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, Architecture, Architecture Concept, Brand Architecture, Brand Design, Brand Identity, Illustration
- Industry: Food/Beverage
- Keywords: interior design, Street food, Architecture, Branding, Cafe interior, Brand Identity, Commercial interior
Creative Direction: Boris Alexandrov
Creative Direction: Anna Alexandrova
Art Direction: Stefan Gurtovoy
Art Direction: Pose Radu
Project Management: Daria Svidchenko
Project Management: Karyna Yakovleva
Graphic Design: Alexander Osipenko
Graphic Design: Anton Storozhev
Graphic Design: Lena Parhisenko
Graphic Design: Server Terlekchi
Graphic Design: Roman Sorochynskyy
Graphic Design: Aleksandra Gerasymenko
Illustrations: Alexander Osipenko
Copywriting: Dimitry Panasiuk
Copywriting: Maxim Neshchadymov
Architecture: Plamen Zhuzhunov
Architecture: Stefan Gurtovoy
3D Visualization: Yryna Shtremel
3D Visualization: Ilya Tkachuk