Colombia has several regions that are ideal for growing superior quality cocoa, Kakao was born as a local venture to take advantage of this chocolate and blend it with local ingredients that offer a wealth of distinctive flavours and a special experience for chocolate lovers who are interested in the product through social networks and digital sales platforms. The packaging design was therefore made to position the chocolate as a artisan collection of eye-catching products that consumers will want to try one by one. The packaging is solved with a label with detailed information about the origen and specific characteristics and presented as an infographic. As a final touch, a series patterns were generated to represent Colombianness through geometries that evoke native fabrics in very vibrant colours.
CREDIT
- Agency/Creative: Gabriel Franco
- Article Title: Kakao Chocolate Bar Packaging Design Concept
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Tunja
- Market Region: South America
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Food/Beverage
- Keywords: brand identity chocolate bar chocolate packaging Food foodpackaging graphic design logo Logo Design Modern Design packaging design
-
Credits:
Creative director: Gabriel Franco
