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Kajsa Klaesén – De Cecco

Kajsa Klaesén – De Cecco

“Packaging and rebranding project for the Italian brand De Cecco. I wanted to keep their classic color scheme, but changed the hues to give it a fresh update. The idea was to make packaging that would stand out next to other brands, but still have a traditional feel. The circle is a recurring element both in the typography and the cut-outs. This is a School of Visual Arts project, issued by Louise Fili.”