Design and illustration for the new Kaarú® Triple Zero yogurt. Yogurt with fruit pieces with a firm and creamy texture, 0% fat, 0% added sugars and 0% artificial sweeteners.
A grid system was designed to allow the content to be organized flexibly across the bottle and provide structure to the overall design language. Illustration also plays a key role. The illustrations are friendly, attractive and uplifting, combining layers of texture and color to reflect the natural beauty and naturalness of the fruits.
Natural feels good.
Same taste, naturalness and quality that characterizes us, now in a light version. Sweetened with stevia, ultrafiltered as always to concentrate the natural protein (20 grams per serving) and maintain the Kaarù creaminess.
Kaarú Greek yogurt is based on the same principle as regular yogurt, but additionally undergoes an ultra-filtration process where the whey is removed. The result is a spoonable yogurt with a high nutritional content.
It’s How We Make It That Matters
We are convinced that the way we make our products is what makes us different.
Natural Ingredients
Our philosophy is simple: we are committed to making 100% natural products without the use of preservatives, stabilizers or thickeners.
Quality From the Origin
The correct treatment of animals is the source of the best milk for our products. We always work to source milk from cows that have been grass-fed and raised in open fields.
A Responsible Product
We actively seek to implement sustainable practices as part of our commitment to the community and the environment.
CREDIT
- Agency/Creative: Los novatos
- Article Title: Kaaru Triple Cero Premium Yogurt Packaging Design and Illustration
- Organisation/Entity: Creative / Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Ecuador
- Agency/Creative City: Perú
- Market Region: South America
- Project Deliverables: 3D Art, Animation, Art Direction
- Industry: Food/Beverage
- Keywords: Frutas, leche, embalaje, diseño, color, etiqueta
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Credits:
Director de arte: Jaime Grover
Director de arte: Frank Solano
CGI: Enrique Rimachi
Gru00e1ficos de movimiento: Jesús Luna