Conscious Food Roast & Ground Coffee Powder
The packaging design for Conscious Food – Roast & Ground Coffee Powder uses a clean, structured layout to ensure clarity and easy readability. A grid-based system organizes key product information in a logical and user-friendly manner. The brand logo is placed at the top, followed by the product title in bold, making it instantly recognizable. Below that, the chart layout communicates the roast level, grind options, and brewing methods ideal for both new and experienced coffee drinkers.
This layout reflects a functional yet premium design language. The inclusion of icons for brewing methods like Channi press, French press, Moka pot, and Filter coffee adds visual engagement and helps simplify the buying decision. It also supports the brand’s intention to educate customers and build trust through transparency.
The color palette plays a crucial role in defining the brand personality. The dominant slate blue conveys calmness, trust, and an earthy tone, aligning well with the organic and natural values of the product. Complementary beige and white elements enhance the minimalist look while ensuring good contrast and readability.
Finally, the message “Organic Shade Grown Coffee” at the bottom emphasizes the importance of sustainability and ethical sourcing. The resealable matte pouch reinforces this eco-conscious identity while also giving a premium feel. Together, the design communicates simplicity, authenticity, and conscious living appealing perfectly to the modern wellness-driven consumer.










CREDIT
- Agency/Creative: K Design Studio Co.
- Article Title: K Design Studio Co. Shapes a Purposeful Identity for Conscious Food Coffee
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Mumbai
- Market Region: Asia
- Project Deliverables: Label Design, Packaging Design
- Format: Pouch
- Industry: Food/Beverage
- Keywords: packagingdesign, labeldesign, coffeepackaging, sustainability
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Credits:
Creative Art Director: Kashyap K Bhatt